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Are You Lost in the Woods of Inbound Marketing?


I am so tired of talking about inbound marketing.

Don't Waste Your Time with Social Media


Have you ever wondered if you are wasting your time on social media for your business?

24 Questions for Successful Senior Living Website Marketing

marketing for senior living

Experienced sales professionals in the senior living industry are facing one of the biggest challenges of their careers. You are facing the combined forces of the 2008 real estate and financial market collapse, the cumulative drag of the Great Recession, the tsunami of new online marketing tools and practices, and the leading edge of the Boomer generation that is internet savvy and resistant to traditional marketing and advertising techniques.

What’s the Future of Marketing for Senior Living Communities?

marketing for senior living communities

Let’s be clear right up front, there is nothing that beats the referral of a friend, a personal visit on site, and a friendly conversation to close new resident contracts at senior living communities across the country.  But sales teams and their marketing counterparts work very hard to bring prospects in the door for the first time and a lot of money (and time) is spent on events, mailings, and outreach of every type.

Learn How to Blog Successfully with These 12 Simple Steps

how to blog successfully

I get a lot of questions about blogging for businesses.  Many people blog because they are seeking to increase website traffic or generate more leads for their business.  These are just two of the key benefits of blogging. 

Does Google’s Not Provided Mean the Death of SEO?

Google Not provided

I’ve been watching this for a while now as the “not provided” numbers mount in my keyword source reports.  This past month, Google made their plans official. By the end of November, just two months away, 100% of all searches on the Google search platform will be encrypted. In other words, we will not be able to measure and analyze the keyword performance on our web pages and blog posts. Well, at least we won’t be able to analyze any searches conducted on Google or Chrome.  Other search engines have been hiding a percentage of this information in the past year, but nothing on the order of Google’s plan.

4 Common Questions Asked about Blogging for Business

blog shakespeare

When comes right down to it, most people want to know two things before they commit to writing a business blog. Will the blog increase my website traffic and will it increase the leads my business gets from the website.  Of course there are many variables in play that would nfluence the answer to those questions.  There’s the size of the business and whether its consumer (B2C) or business (B2B) oriented.  Then the variables for the blogging are frequency of posting new blog articles and the total number of blog articles (each an indexed page).

What is CRO and How Does it Bring in More Business?

super CRO

Frankly, I don’t think the world needs more acronyms, but here is one that keeps popping up in the process of inbound marketing to bring in more business for our clients.  We talk about conversion rates as a key performance indicator (KPI, sorry about that), but CRO or Conversion Rate Optimization is a name for how to increase those conversion rates.

4 Big Reasons to Blog for Web Traffic and Lead Generation

inbound marketing florida

If you are using a website or any other online strategies to increase lead generation and business, then you've probably considered blogging.  The problem is blogging takes time and if you don't do it right, it turns into a WASTE of time.  Not appealling.  But what if you did it right?  Consider these four statistics as you weigh your options.

Top Five Results from Blogging Daily for Inbound Marketing

blogging for business

We at Vision Inbound Marketing may be “Blog Experts,”  but we face the same challengeseveryone else does when it comes to creating enough content to blog daily.  We can’t just fill the space with stuff and keywords, we must give thought to what questions our buyer personas want to have answers to.  It’s important that the content be informative and easy to read, and setting the bar higher, entertaining!

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