I’ve been watching this for a while now as the “not provided” numbers mount in my keyword source reports. This past month, Google made their plans official. By the end of November, just two months away, 100% of all searches on the Google search platform will be encrypted. In other words, we will not be able to measure and analyze the keyword performance on our web pages and blog posts. Well, at least we won’t be able to analyze any searches conducted on Google or Chrome. Other search engines have been hiding a percentage of this information in the past year, but nothing on the order of Google’s plan.